Verifi appoints payments industry vetern, Manav Gupta as Vice President, Issuer Products. Gupta will focus on product innovation and strategy to extend Verifi’s Cardholder Dispute Resolution Network (CDRN™) market leadership.
Gupta brings more than 18 years of product management and a diverse breath of payments industry experience to his new role. He will work to accelerate CDRN network growth plans in the U.S. and internationally with James Byler, Vice President Global Issuer Sales and Partnerships, and Brian Waller, Regional Head of North America Sales and Issuer Partnerships, who also recently joined the team.
Manav’s expertise and shared company beliefs will be a strong catalyst in driving Verifi’s growth plans forward in the near term. Today, CDRN stops up to 40% of fraud and non-fraud chargebacks before they occur. The addition of Manav will help Verifi exceed both client and partner expectations, as well as reach the company’s network expansion coverage goal of 70% by the end of next year.
“Throughout my career I’ve worked with a number of payments providers, and they don’t understand the importance of all the pieces in the chargeback puzzle — closed-loop, collaboration with the highest quality data, continual innovation, award-winning workflow and processes — represent the most customer centric way to address this growing problem. Stopping fraud and chargebacks effectively requires all the pieces to work in perfect harmony,” said Gupta. “There are plenty of smaller, point solutions that do one or two things well. None that I’ve found work like Verifi to solve the entire chargeback problem with the speed and the accuracy needed to not only provide the merchant with the most accurate protection, but that also avoids defects and costly false positives. These “hidden costs” can essentially inflate expenses and result in lost profits due to over refunding.”
https://www.verifi.com/press-releases-and-announcements/verifi-expands-cardholder-dispute-resolution-network-cdrn-growth-and-innovation-initiative-with-strategic-appointment-to-management-team/